You have great software. What you need is a commercial strategy that actually fits it. Pricing, positioning, ICP, go-to-market, and revenue planning grounded in 15 years of living inside the HR tech ecosystem.
Fifteen years across the full stack.
Fifteen years across the HR tech stack: talent acquisition, HRIS, workforce management, analytics, onboarding. I've lived inside this ecosystem from multiple angles. I understand how these platforms get evaluated, what actually moves the needle, and what kills a deal.
I have led the full commercial function for multiple HR tech providers. Go-to-market strategy, pricing, positioning, ICP, channel strategy, revenue planning. Built and run, not advised from a distance.
What you charge, how you tier it, where the upgrade sits. Usually the fastest revenue change you can make without touching the product.
Who you are for and what you replace. Sharp enough that your sales team can repeat it and buyers can act on it.
Self-serve, sales-led, partner-led, or a mix. Which motion fits your product and price, and what it actually costs to run.
Turning a target into a plan you can hold people to. Pipeline math, coverage, headcount, and the real assumptions underneath.
Most founders know their product brilliance. What they don't know is whether their commercial model is real. Whether the pricing makes sense. Whether they are talking to the right people. Whether their pitch lands or just sounds clever.
I've lived inside the HR tech ecosystem from multiple angles. That perspective is the point. I don't advise from theory. I advise from what actually works in the market because I've seen it from the inside.
If your product is strong and your go-to-market is unclear, send me a note.
jonny@northroom.uk